Innovation & Transformation Strategist
I help senior leaders think and act like innovation leaders — without pretending to be technologists.Trusted by
What I Do
Strategy Consulting
Organisations undergoing digital transformation don't fail because of technology. They fail because their leadership can't interrogate it, challenge vendors, or make high-stakes decisions with confidence. I work directly with senior teams to close that gap — building innovation strategy that is grounded, measurable, and owned by the people who have to execute it.Executive Education
I design and deliver programmes for organisations whose leaders need to work credibly alongside technologists, assess AI and digital investments, and get genuine ROI from transformation initiatives. Over 800 professionals across four continents have been through TFNT programmes.Advisory & Speaking
I sit on advisory boards, advise leadership teams on innovation strategy, and speak at major global forums. Recent platforms include Cannes Lions, GITEX, Oxford University, London Business School, and Chicago Booth.My work has been featured in
How I Work
Every engagement begins with genuine diagnosis — not a pre-packaged framework. I invest in understanding your organisation, build a strategy suited to your reality, and stay accountable for outcomes, including measuring them.
About me
I'm Sophia Matveeva — founder and CEO of Tech for Non-Techies, and an innovation and transformation strategist trusted by enterprises, professional services firms, and executives across three continents.Before founding TFNT, I worked as right-hand to the CEO of a pan-European private equity firm — managing assets across multiple markets, communicating with institutional investors, and dealing with the kind of operational complexity that consultants rarely see up close.As a non-technical founder myself, I have also co-created apps and algorithms used by thousands of people worldwide and raised investment.I hold an MBA, Chicago Booth and a BSc Politics, from the University of Bristol. I speak English, Russian and French. I also sit on the Advisory Board, Riviter, which uses AI to predict consumer trends for the world's biggest brands.Most importantly, I’m a mother to a beautiful boy.